This editorial framework is designed to uphold the credibility of Industry Outbox as a trusted thought leadership platform while providing a valuable channel for businesses and professionals to share their insights and perspectives.
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What is a Thought Leadership Blog?
A thought leadership blog on IndustryOutbox.com delivers expertise, fresh perspectives, and valuable insights to make a meaningful impact in your industry.
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1. Indicative Blog Length of 1,000 Words: Strive for a balance between depth and readability. While the recommended length is approximately 1,000 words, blogs can range from 600 to 1,400 words. If you anticipate exceeding this range, please coordinate with the Publisher.
2. Brand Agnostic Blog Title: The blog title should capture the core idea or insight of the article in a way that appeals to readers. Keeping it brand-neutral ensures the focus remains on your expertise and ideas. Here are some examples:
Go for these:
Meeting the Needs of the Modern Filipino Traveler: 6 Trends and Innovations
How Filipino Media Channels Can Compete in the Age of Global Content
Smart Mobility in Southeast Asia: Balancing Innovation and Regulation
Avoid these:
How Mariott Is Meeting the Needs of the Modern Filipino Traveler: 6 Trends and Innovations
The Digital Technologies Allowing ABS-CBN to Compete in the Age of Global Content
Smart Mobility in Southeast Asia: How Gojek Is Balancing Innovation and Regulation
3. Prioritize Expertise Over Promotion: You are welcome to mention your brand, product, or initiatives within the article body. However, the primary focus should be delivering information and insights over overt promotion.
4. Limit to 5 Links to Your Own Website: Within the blog, you are welcome to include up to five (5) links to your company’s web pages. This helps maintain a balance between sharing valuable resources and avoiding the appearance of over-promotion. If more links are necessary, please coordinate with the Publisher.
5. Link to Source of Data: Should your blog include numerical data and key takeaways from external sources, please link to the primary source (e.g., research web page or report published by McKinsey or Deloitte) or a reputable secondary source (e.g., Forbes, CNN).
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Ultimately, don't feel constrained—you're already a thought leader. Your task is simply to translate your expertise into written form. If you have any questions or need assistance, please reach out to the Publisher for guidance.